Yes. A correctly structured site does not stay that way indefinitely. The corpus evolves, AI systems change their reading mechanisms, new surfaces emerge. Without follow-up, the gains from a rebuild or diagnostic degrade over time, and interpretive debt begins to accumulate again.
This is why strategic advisory and transformation includes an ongoing governance dimension. This follow-up consists of:
- maintaining coherence across your digital assets;
- monitoring what AI systems infer from your public surfaces;
- adjusting machine signals when the context changes;
- updating governance artefacts (llms.txt, entity-graph, JSON-LD).
This ongoing steering role aims at interpretive sustainability and prevents the classic scenario where an organization invests in a serious rebuild, then watches the benefits erode for lack of structural maintenance. AI governance and machine readability covers the technical side of this continuity.