Diagnostic
Qualify the real problem before launching a redesign, editorial workstream or governance project.
Services
The service lines that structure the work
We do not just handle SEO, content or AI. We frame a problem, choose the right intervention, then rebuild what needs rebuilding: machine-first / AI-first site redesign, agentic readiness audit, content architecture, brand disambiguation, interpretive governance or transformation support.
Machine-first redesign
Rebuild the site as readable infrastructure for humans, search engines and AI systems.
Agentic navigability
Verify that interfaces remain stable, semantic and actionable for AI agents.
Governance
Stabilize reading across content, signals, brand and machine surfaces.
Entry signals
When to reach out
You do not need to know the right service. You need to recognize your situation.
AI systems describe your company poorly
Generated responses are vague, outdated or inaccurate.
Your site needs to be rebuilt
You need to rebuild without losing what already works.
Your content does not convert
You publish, but nothing accumulates into authority or proof.
Strategic Digital Readability Diagnostic
A diagnostic that goes beyond the traditional SEO audit to measure readability, consistency, structure, and interpretation.
OpenLLM Perception Drift Audit
An audit that establishes an AI perception baseline, identifies representation gaps, and prioritises structural corrections.
OpenAI Perception Monitoring
A structured follow-up process to detect perception changes before they become entrenched errors.
OpenMachine-First / AI-First Website Rebuild
A machine-first / AI-first website rebuild restructures the architecture, corpus, proof, and signals before polishing the visual surface.
OpenAgentic Readiness Audit
The agentic readiness audit measures whether a site is readable, stable and actionable for AI agents combining visual, HTML, DOM and accessibility signals.
OpenLighthouse Agentic Browsing Audit
The Lighthouse Agentic Browsing audit turns Chrome’s experimental signals into concrete priorities without confusing them with SEO ranking factors.
OpenWebMCP and agent-friendly forms audit
The WebMCP and agent-friendly forms audit checks whether fields, buttons, errors, confirmations and critical actions are explicitly interpretable.
OpenAccessibility for Agents Audit
The accessibility for agents audit checks whether the accessibility tree properly exposes critical actions, fields, states, errors and journeys.
OpenAI Governance and Machine Readability
AI governance and machine readability work to close the gap between what you publish, what systems re-read, and what they reformulate.
OpenBrand Disambiguation and Stabilisation
A premium offering to reduce the ambiguity surrounding a brand, a name, an expertise, or a portfolio of entities.
OpenAI Representation Stabilisation
A stabilisation engagement connecting disambiguation, content architecture, proof and AI governance.
OpenSemantic Content Architecture
A content strategy that goes beyond publishing to organise comprehension.
OpenStrategic Advisory and Transformation
When the need is no longer just a deliverable, but transformation leadership.
OpenProfiles
Who these services are relevant for
Whether you are in executive leadership, marketing, product, innovation or an inherited digital team, the need is not expressed the same way, but the work must stay coherent.
Executive or partner
When a redesign, repositioning or governance decision must be framed before opening several workstreams in parallel.
Marketing and content leadership
When the site, the corpus, the proof and the offering pages no longer properly support sales, differentiation or discoverability.
Product and documentation leadership
When the product, the documentation, the use cases and the marketing content tell different versions of the same company.
Innovation or AI leadership
When the organization wants to be better understood by AI systems without adding an artificial layer on a still-fragile foundation.
Platform or multi-site manager
When several properties coexist without clear hierarchy, no one dares touch the site and no overview holds together anymore.
UX, frontend or product leadership
When critical journeys must remain stable, semantic and actionable for humans as well as AI agents.
Buying moments
What triggers a first conversation
You do not always arrive with the right service name in mind. You arrive with a decision moment: redesign, documentation, AI, corpus that has become unreadable, or a need to bring several assets back into order.
High-stakes site redesign
The design or CMS needs to change, but you do not want to rebuild the wrong problem or lose useful assets.
Product documentation that does not convert
The product is good, the documentation is rich, but the whole remains hard to understand for buyers, search engines and AI.
Imprecise AI responses
AI systems summarize the company poorly, conflate entities or miss the real offering.
Abundant but unreadable corpus
Content already exists, but it does not accumulate into authority, clarity or useful proof.
Multi-domain, multi-brand, multi-expert
The problem is no longer a single page. It is the reading consistency of an entire set that has become unstable.
Need for interpretive governance
Signals, machine surfaces and public vocabulary must be stabilized so the reading stays consistent over time.
Critical journeys fragile for agents
Forms, CTAs, filters or hydrated components must be tested as action environments, not only as screens.
Framing
The diagnostic helps choose the right service
That is precisely what the diagnostic is for: understand your situation, measure the depth of the problem and recommend the right type of intervention without pushing you toward the wrong workstream.