Yes, provided there is a genuine issue of structure, readability or coherence.
The offer is not designed for micro-tactical needs such as “fix two tags” or “quickly gain a few positions.” That said, a specialized SME can be an excellent fit if it already has:
- an offer that deserves better structure;
- a site or content corpus that is becoming an important asset;
- a brand or expertise that needs to be better understood;
- a need to clarify before investing further.
This often applies to specialized B2B SMEs, niche consultancies, advisory firms, technical players or niche businesses that have crossed an initial threshold of digital maturity.
The right criterion is therefore not size alone. It is the nature of the problem, the potential value of the digital asset and the willingness to treat the subject in depth.
An SME looking only for a one-off tactic is not always a good fit. An SME that wants to clarify an important digital asset may very well be one.